Case Study - YipYap - Rethinking Community Chat
YipYap is rethinking how private communities (like school parents and company alumni) communicate. There are dozens of chat applications targeting businesses (like Slack) or small groups (like WhatsApp) but none that really work for larger private groups. YipYap plans to change that.
- Client
- YipYap
- Year
- Service
- Community Platform Development

Overview
Yip Yap is revolutionizing communication for private communities that fall between small groups and large organizations. While tools like WhatsApp work for families and Slack works for businesses, there's been a gap for communities like school parent groups, alumni networks, and neighborhood associations.
Yip Yap approached us to build a platform that could handle the unique challenges of these mid-sized private communities: maintaining privacy, managing conversation threads across diverse topics, and keeping everyone engaged without overwhelming them.
We developed a community-first chat platform that balances the intimacy of small group messaging with the organization tools needed for larger communities, creating a space where meaningful connections can flourish.
What we did
- Community Platform Development
- Real-time Messaging System
- Privacy & Moderation Tools
- Mobile App Development
Working with Second Coffee, we felt more like a partner than a customer. They really understood our vision for creating meaningful connections in private communities.

Community Manager at Yip Yap
- Active Communities
- 2000+
- Message Delivery
- <100ms
- Uptime
- 99.9%
- User Rating
- 4.8/5